The United States is the main consumer of avocado hass in the world, with a very dynamic consumption behavior throughout the year.

If Colombia maintains the rate of growth of the hass avocado cultivated areas, in less than 10 years, it could be the second producer and exporter of this fruit. That is why companies like Pacific Fruits play it by taking their product to new markets.

Precisely, Pacific Fruits, released last week its first shipment of avocado hass to the United States with 20 tons of fruit and hopes to bring to this destination between 30 and 35 containers this year, as announced by Ángel Antonio González Serrano, CEO of Pacific Fruits International.

In turn, González stressed that, “the company has market penetration strategy to reach the Argentine market in the second half of this year, at the moment it is in the process of admissibility, we have also analyzed the Japanese market, which we hope will also be in the second semester, the dispatches begin to be made. All logistics would be organized from the Port of Buenaventura, “he added.

He also stressed that the main market of the company is Europe, with a 95% share and that it is expected to continue with the Middle East and Asia program.

On the other hand, according to Rodolfo Ahumada, commercial director of Pacific Fruits, “The United States is the main consumer of avocado hass in the world, with a very dynamic consumption behavior throughout the year.

Our fruit, in its presentation, quality and flavor, meets the expectations of this market so it has all the possibilities to position itself in that country. ”

It is worth noting that, annually, the area planted with this avocado variety grows between 1,500 and 2,000 hectares and to date there are 15,000 hectares, with the departments of Antioquia, Caldas and Tolima being the main producers. However, the department that grows with more potential is the Valley, as well as neighboring regions like Cauca, Huila and Putumayo.

The aforementioned has caused the country to increase its market to North America, which allowed that in the first quarter of this year Colombian exports of avocado haves to the world added US $ 22.8 million, a figure 130% higher than the first three months of 2017.

Faced with Colombia’s potential exporter of avocado hass, at the time, the Minister of Commerce, Industry and Tourism, María Lorena Gutiérrez, said that “avocado is one of the products that makes part of the Agro Export Alliance, which It aims to reach more markets and thus increase the country’s non-mining energy exports. We must deepen the current trade agreements to find new opportunities. ”